While confidentiality remains the key driver, off-market sales can offer a commercial advantage to buyers and improve the negotiating power of sellers.
Off-market sales now account for about a third of Carter Jonas land transactions.
Farmers Weekly’s Land Tracker shows the area of open market sales has fallen about 15%, suggesting only about 110,000 acres were publicly marketed in 2014.
With land supply so tight, buying agents, once a feature of the country house and high-end residential market, are now seeking out private deals for their clients, who pay a significant premium off-market to secure a suitable property.
Some top-end buyers are looking at 50-100 years’ ownership. They view land as a safe, secure asset with significant taxation advantages, with the possibility that even a limited development opportunity will deliver a quantum leap in asset value.
Private sales and purchases will continue to increase. High net worth