Carter Jonas has provided planning advice to Aviva since 2011 on Basildon Leisure Park that has helped to secure permissions for new uses and floor space as part of the client’s asset management strategy for this major leisure destination in Essex.
Carter Jonas’s Regeneration, Retail and Town Centre Consultancy team has advised Aviva since 2011 on the planning and asset management of Basildon Leisure Park in Essex. The Leisure Park is one of the largest leisure and employment parks in the South East of England, comprising over 25,000 sqm of commercial leisure space and serving a catchment population of over one million people. Key leisure operators include Empire Cinema, Fitness First, Hollywood Bowl, Wakeboard Park, Luninar nightclub and bar; a Travelodge hotel; and a range of food and beverage operators.
Since 2011 Carter Jonas Regeneration, Retail and Town Centre Consultancy team has successfully acted for Aviva in helping to securing planning permissions for major improvements to the leisure park; including changes of use, variation of conditions and extensions to the existing floorspace and offer. In each case we have been able to demonstrate to the local planning authority, members, key town centre stakeholders, the local community and businesses that the application proposals are in compliance with national and local plan policy; namely that they could not be accommodated in the town centre (sequential test) and that they would not result in a significant adverse impact on Basildon Town Centre.
Over the years our planning advice has helped to secure permission for circa 2,500 sq m of new Class A3 uses; a new children's soft play centre (3,000 sq m); the reconfiguration of the nightclub to provide 2,000 sqm of new space; the installation of security infrastructure; and general upgrade works to the scheme and public realm. The leisure park redevelopment has subsequently attracted new operators to the area, including the American-themed restaurant chain Coast to Coast.