West Berkshire Council selected Shearer Property Group in partnership with Standard Life Investments as its preferred Development Partner for a major £120 million mixed-use redevelopment on Park Way in Newbury.
Located on the site of two former council-owned surface carparks, the Parkway scheme forms a vital connecting link between the High Street, Victoria Park and the river Kennet frontage. Our architects and BDP prepared the competition-winning scheme in which a new urban quarter is created in the town centre - with a mix of uses and new open streets and squares. The key to creating this distinctive urban regeneration form was to provide parking for over 700 spaces in a basement beneath the retail space.
The development comprises of nearly 270,000 sqft of retail space, including a major department store, large fashion stores and a mix of medium and smaller retail units - arranged along a new main shopping street. Debenhams, at 90,000 sqft, is the department store anchor and formed over three levels with a connection into the basement car park. It is constructed from a palette of contemporary crisp materials that include stone cladding, profiled metal cladding and glass curtain walling.
Over the majority of the retail blocks sit 180 apartments, bringing contemporary urban living to the heart of Newbury. The homes provide a range of types and tenures and all benefit from both private and communal outside space. The greatest benefit that the residential use brings to the scheme is that it has created an active and engaging veneer to what would otherwise be the back of the new retail units, at the same time as providing a modern and well-conceived backdrop to the town’s historic Victoria Park.
Despite its grand size, the development sits comfortably within its market town context and is not visible from the adjacent historic Northbrook Street. The success of the scheme and its design was praised during the planning stages by the Commission for Architecture and the Built Environment (CABE), who referred to the scheme as “exemplary”. The development also received the Gold Award for a new shopping center from the British Council of Shopping Centers (BCSC), now known as Revo.