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Two wooden A-frame cabins with blue roofs on green grass, surrounded by trees, with a picnic table nearby.

Masterplanning Rural Diversification

We help clients who own rural and farm property to diversify and deliver new facilities and services in the countryside.

Overview

Our services including preparing feasibility studies for a range of rural sites. This could include anything from a barn conversion, a development of new homes, farm shops, leisure activities, or visitor attractions. Today’s rural economy might even include holiday lets, glamping sites, or wedding venues

There are a variety of diversification options and increasingly farm businesses have a number of “strings to their bow”, providing a variety of income streams. Together with other teams in Carter Jonas, we help clients release the full potential of under-used assets.

Our Rural Diversification services include the following:

  • Site context studies & baseline appraisals - Undertaking context studies to assess site locations, including baseline mapping studies – typically flood risk, heritage, planning and landscape designations

  • Analysis of baseline technical reports & data - Reviewing technical reports and other site data in order to determine opportunities and constraints, and records of risks and assumptions

  • Documenting site opportunities & constraints - Producing combined opportunities and constraints plans, together with supporting tables of constraints

  • Commerciality - Working closely with our rural division and development consultancy teams to ensure rural development proposals are commercially viable and deliverable in a given location

  • Masterplan strategies & options - Producing masterplan strategies in diagrammatic and illustrative formats - demonstrating land use and site, followed by more detailed services including:

    • Site Visions

    • Engagement and Consultation with LPA’s and Stakeholder Groups

    • Masterplan and Area Frameworks

    • Development Prospectuses

    • Town Centre Regeneration Plans

    • 3D Massing Models

    • Illustrations and Visualisations

    • Outline Applications

    • Supplementary Planning Documents

    • Design Codes or Development Briefs

Johnny Clayton

Partner, Head of Masterplanning

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  • Est. 1855

    Leading the property industry for over 160 years

  • 700+

    Property experts working across the UK

  • 9,500+

    Active registered buyers and tenants on our database

  • 99.6%

    of asking prices achieved

Need more tailored advice? Get in touch with your local office.

Our team will contact you directly to discuss your property needs.