Icknield Green

Carter Jonas New Homes were privileged to be acting as the selling agents for this small bespoke scheme in the heart of Ashley.

All 10 homes delivered A Rated EPC’s using modern methods of construction, which was a key factor in the successful sale of all units. The new homes team and PR Build worked collaboratively with buyers purchasing off-plan to finalise internal designs, layouts and finishes.

Icknield Green represented a unique opportunity for purchasers seeking high-quality, energy-efficient homes within a desirable village location. The development showcased PR Build's commitment to sustainable construction methods and future-focused design, combining contemporary living with reduced running costs and improved environmental performance.

One of the defining features of the scheme was the level of personalisation available to buyers. By engaging purchasers early in the process, PR Build was able to offer a more bespoke home-buying experience, allowing customers to influence design choices and create homes tailored to their individual requirements. This collaborative approach generated strong interest and contributed significantly to sales success.

The project demonstrated the growing demand for sustainable housing within rural locations and highlighted the benefits of close collaboration between developer, agent and purchaser. The result is an attractive collection of homes that provide long-term value for homeowners whilst contributing positively to the local community.