The rural industry is in an era of monumental change, bringing with it both challenges and opportunities that will affect the way rural property can be structured and managed.

It has never been more important to take a step back and look at your estate, farm or landholding. Appointing an independent expert to prepare a review is likely to be a very informative and rewarding experience.

What is a strategy review? 

A strategic review will include a comprehensive evaluation of an estate, farm or landholding.  

It will enable agricultural, residential, commercial and diversified assets to be optimised and to evolve, taking advantage of new opportunities and to provide resilience. 

As part of the Carter Jonas strategic review process, our first step is to work very closely with our client to obtain a thorough understanding of the current assets and their aspirations.

The different types of strategic review 

Reviews can take various forms, ranging from an audit of let property compliance, a benchmarking review which will compare the financial performance of your assets, all the way up to a comprehensive estate strategy review. Crucially, it can tailored to whatever you require.

Why choose Carter Jonas for your strategic review? 

Our experienced team act as trustees, managing agents and consultants to a wide array of estates, farms and land holdings across the United Kingdom. We advise a number of the country’s high profile landed estates and historic houses, and also commercial farming and forestry enterprises. 

Building on this experience, each of our rural agents draws on the specialisms from across our rural division and, where necessary, will also engage experts from our commercial, residential, planning, development, infrastructure, and energy teams. 

We can review and advise on the following: 

  • Financial performance, profitability and cost control with assistance from Carter Jonas’ Rural Estate Benchmarking and Model Estate performance models
  • Compliance and regulatory matters
  • Land occupation arrangements including landlord and tenant matters, AHA tenancies, FBTs, licences, contract and in-hand farming models
  • BPS, stewardship, transition and other grant funding opportunities
  • Natural capital, biodiversity, carbon offset, environmental and sustainability action plans
  • Forestry management, woodland planting, grant funding and carbon code eligibility
  • Diversification
  • Leisure and tourism
  • Finance and funding
  • Farming enterprises and business structures
  • Planning and development
  • Country House Solutions including household management
  • Building and condition surveys
  • Energy including solar, wind, battery storage and anaerobic digestion
  • Minerals and waste management
  • Valuation
  • Succession planning and supporting generational change
  • Tax planning  

With offices across England and Wales, Carter Jonas is able to provide specialist advice to ensure that you can take informed decisions about the structure of your assets and benefit from future opportunities.  

@ Mark Russell, Profile Image
Mark Russell 
01223 346628 email me about Mark Russell

Mark is a rural partner responsible for agency and professional work in East Anglia.

Since qualifying in 1998 Mark has undertaken asset management of institutional rural property, advised landowners, farmers and institutions on strategic development opportunities, provided valuation advice for loan security, tax and expert witness instructions. Mark also undertakes rural professional work such as rent reviews and some estate management. In September 2013 Mark became a partner of Carter Jonas with a regional remit to undertake rural agency and professional work leading the rural team in the Cambridge office.

Mark completed a degree in Rural Enterprise and Land Management at Harper Adams, is a member of the Royal Institution of Chartered Surveyors and is a RICS Registered Valuer. Outside of work Mark lives just outside Newmarket, plays hockey, takes part in a small number of sprint triathlons. He is also involved with his local YFC club, Suffolk RABI and the South Suffolk Show Association.

I can provide advice on:

Farm Estate Management

Whether a property has been in a family for generations or recently acquired, our approach is to understand your objectives – what you want to achieve.


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