rural Leisure services 

Carter Jonas concentrate in the buying and selling of holiday cottages, holiday let businesses and leisure businesses in the South West and across the UK. With over 20 years’ experience in the sector, our dedicated leisure department focuses in the valuation and selling of country cottages, lodge parks, campsites, caravan parks and glamping businesses. The Leisure property market is a specialist sector, requiring experience and knowledge.

Carter Jonas Leisure has a nationally recognised reputation with a proven track record for the valuation, sales and professional advice to leisure operators ranging from individuals through to corporate organisations. Carter Jonas major in the sale of holiday cottage complexes, guest accommodation, B&Bs, holiday villages, lodge parks, glamping businesses and boutique hotels.

If you have a commercial leisure property, please click here to find out about our services.

How can Carter Jonas help you buy/sell your holiday letting business? 

If you are starting the process of searching for a suitable holiday letting business to buy, Carter Jonas can help you with your search, give advice to help you understand the letting market, and identify suitable properties. This could be a bed and breakfast for sale, a guest house or barn that can be converted into holiday cottages, and can range from land with potential for leisure development, through to established trading businesses.

Traditional farms that have been converted into holiday cottage complexes and are being run as successful leisure businesses can provide attractive returns to purchasers. Many of the properties that Carter Jonas handle are sold with complementary businesses which enhance the holiday letting trade, such as fishing lakes, equestrian facilities or a working farm. If you are looking to sell a holiday park, caravan site or guest house, or are looking to expand or diversify your business, the best place to start is getting an up-to-date valuation.

At Carter Jonas we have Chartered Surveyors specialising in the leisure property sector. They can either provide an accurate market appraisal for the business, advise on current market conditions, or provide a red book valuation for secured lending and taxation purposes. If you decide to sell a guest house or self-catering business, we have a national database of purchasers including leisure operators, charities, trusts and owner occupiers looking for suitable opportunities. The potential sale can affect the trade of the business in the interim, so sympathetic marketing is key for businesses of this type, and our experience ensures that impact on business is minimised, without affecting the interest levels of the property sale. 


Why invest in leisure business? 

The returns for investors are attractive and the holiday letting industry has seen an increase in trade over the last 3 years as people decide to holiday at home. The holiday letting season has been extended, with many people looking for winter weekend breaks. The internet has increased the trade of many leisure businesses, with last minute bookings contributing to bumper years over the last decade. Most investors see these leisure businesses as valuable property assets and analyse their returns carefully before looking for a campsite for sale or look to add a bed & breakfast to their property portfolio.

Operators are keen to increase profits and to make sure that the occupational rates of the holiday letting properties are maximised, most holiday villages, campsites and caravan sites offer a range of facilities including tennis courts, games rooms, indoor swimming pools and recently the affordability of hot tubs have been added to many self-catering units. Most of the properties within this sector come with land and acreage which has the potential for glamping businesses such as yurts, pods and shepherd huts. 

Looking to invest in town-centre, out-of-town or edge-of-town leisure property? Check here to find out more about our expertise in commercial leisure.


Why choose Carter Jonas to help buy or sell your leisure PROPERTY? 

Experience is key when selling a hotel, holiday village or glamping business. The specialist experience and knowledge along with the contact database of the Carter Jonas leisure team will give you the best chance of the finding the right buyer and the right price for your leisure property. Many purchasers want to understand how the businesses are being operated and want to forensically analyse the accounts to see where there is potential to increase the profitability and extend the holiday letting season. Clients buying holiday cottages are always keen to understand if they can develop further holiday lodges on site, to increase the trade and understand how likely the conversion of a derelict barn into an additional holiday cottage or adding further lodges on site will be allowed by the local planning authority.

The glamping business market has increased hugely in recent years, and the addition of yurts, shepherd huts, pods and safari tents to established holiday letting businesses gives a quick additional income and can increase profitability.  Many purchasers are looking for a change in lifestyle and are keen to gain advice on where to buy a campsite, caravan park, or other leisure business. Location is an important factor, along with proximity to the coast or other holiday attractions. Good views of the sea or the countryside is often key to making a holiday letting business work. The key requirement of the purchaser is always the profitability of the business. 

Carter Jonas is well placed to advise purchasers who will hopefully become long-term clients in due course as we offer a full range of services to existing leisure businesses including valuations for secured lending, taxation (capital gains and inheritance) and give planning advice on further development potential. 

National Service
Our specialist agency team operates nation wide with regional expertise.

Stephen Richards heads up the Carter Jonas leisure team, with over 20 years’ experience in the valuation and sale of holiday cottages, lodge parks, campsites, caravan parks and glamping businesses.

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Andrew is a Partner delivering Farm and Rural Agency across the Southern region. Working closely with the London Country and Regional teams Andrew advises on the disposal and acquisition or rural assets including country houses, equestrian property, farms and estates and development opportunities. Andrew is involved locally with a number of Associations and Committees including being the current Chairman of the On Farm Competitions for Newbury & District Agricultural Society.

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Mark is a rural partner responsible for agency and professional work in East Anglia.

Since qualifying in 1998 Mark has undertaken asset management of institutional rural property, advised landowners, farmers and institutions on strategic development opportunities, provided valuation advice for loan security, tax and expert witness instructions. Mark also undertakes rural professional work such as rent reviews and some estate management. In September 2013 Mark became a partner of Carter Jonas with a regional remit to undertake rural agency and professional work leading the rural team in the Cambridge office.

Mark completed a degree in Rural Enterprise and Land Management at Harper Adams, is a member of the Royal Institution of Chartered Surveyors and is a RICS Registered Valuer. Outside of work Mark lives just outside Newmarket, plays hockey, takes part in a small number of sprint triathlons. He is also involved with his local YFC club, Suffolk RABI and the South Suffolk Show Association.

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Hugh is an Associate Partner based in the North Wales office and is responsible for residential, land and farm sales across North Wales. He also heads up the regional farm sales team across North Wales and the border counties.  

Hugh also undertakes a broad range of professional work including valuations of all types of rural properties for a range of purposes, Compulsory Purchase and utility advice, Glastir and Basic Payment Scheme advice, and landlord and tenant matters for agricultural, residential and commercial property. Hugh is an RICS Registered Valuer and an AMC agent. 

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Sam is an Associate, based in Harrogate and is responsible for the land and farm sales throughout the north of England. He also undertakes rural professional work including Valuations of all types of rural property and assets for a variety of purposes including secured lending, strategic planning and taxation and is also involved with landlord and tenant work. Away from the office, Sam is keen on all sports, in particular Rugby and skiing and is passionate about field sports and rural affairs.

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Robert is a Chartered Surveyor and RICS Registered Valuer and heads up the Farm Agency team in Kendal. He is involved with estate management, acquisitions and sales and private valuation work across the north of England.

Roberts’s clients include private individuals, charitable trusts, investors and pension funds as well as looking after a range of mixed asset estates comprising agricultural, residential and commercial property.

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Our latest publications

Leisure Marketplace | 2020
Leisure Marketplace | 2020
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