Wandsworth Town Centres London
Blurred outdoor retail space
London Borough of Wandsworth Council
c. £80,000
Planning & Development
How we helped
Retail and Town Centres
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@ Steven Norris
Steve Norris
Head of Retail and Town Centre Consultancy
020 7529 1527 email me about Steve

Steve heads up the National Retail and Town Centre Consultancy team based in London’s West End, following the acquisition of Strategic Perspectives (which formed part of Planning Perspectives) in December 2014.  Steve has over 20 years’ experience as a planning consultant advising local planning authorities, regeneration bodies, developers, operators, investors and landowners on all aspects of town centre, retail, leisure and economic development and planning.  His expertise ranges from preparing site (sequential) appraisals, capacity/impact assessments and spatial strategies/visions for town centres to help inform plan-making and decision-taking; through to acting as expert witness at Appeal, Call-In, Local Plan and CPO inquiries. 

His local authority clients include Nottingham City, Warwick District, Guildford Borough, Great Yarmouth, Basingstoke, Rugby, Harlow, Hull City, West Devon, Mid Sussex, Nuneaton & Bedworth and Kings Lynn Councils.  He is also providing retail and economic planning advice for wide range of developers, investors and occupiers to help unlock the value of existing and new assets/sites in different locations, including for Hermes, Realm, Salmon Harvester, Land Securities, Threadneedle, Aviva, Benson Elliot, Quidnet and Wilson Bowden. Steve was one of a handful of consultants invited by the Department of Communities and Local Government (DCLG) to advise upon the retail planning and town centre elements of the National Planning Policy Framework and National Planning Policy Guidance, having previously advised the Government on PPS4 Town Centre Good Practice Guidance on Need, Impact and the Sequential Approach.  He is also an active member of the British Council of Shopping Centres (BCSC), where he sits on the Planning Working Group; a Board Member of the National Retail Planning Forum (NRPF); a member of the Association of Town Centre Management (ATCM); and chair of the annual RTPI Retail and Town Centre Conference.

Prior to this Steve’s PhD assessed the potential impact of Regional Shopping Centres on town centre vitality and viability.

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Strategic Visioning, Management, and Marketing Members of Carter Jonas’s Regeneration, Retail, and Town Centre Consultancy Team led the preparation of a commercial positioning, visioning, and marketing strategy for the London Borough of Wandsworth’s five main town centres - Balham, Clapham Junction, Putney, Tooting, and Wandsworth.

This first part of the project involved comprehensive SWOT and Benchmarking assessments to help identify the unique selling propositions (USPs) of each centre, their catchment and customer profiles, any significant gaps in provision, and the opportunities for growth.  
We prepared detailed ‘Town Centre Profile’ reports that articulated credible and achievable strategic visions for the five main town centres over the short (0-5 years), medium (5-10 years) and longer term (10-15 years). Each report was grounded in economic, planning, and commercial realities.

The second part of the study provided the Council and the Town Centre Partnership Boards with appropriate management, marketing, and branding guidelines to enable them to promote each town centre and the strategic visions to a much wider audience in a co-ordinated manner. The study was underpinned and informed throughout by extensive stakeholder engagement and workshops to ensure ‘buy in’ from key individuals, organisations and businesses with a vested interest in the future of the Borough’s centres.